IIT Delhi’s Advanced Certification Programme in Persuasive UX Strategy is designed to equip professionals with the skills to craft user experiences that influence behavior and drive business results. The curriculum blends scientific theories with practical applications in UX design, focusing on persuasive techniques that shape user decision-making. Participants will learn to align business goals with design strategies while leveraging neurophysiological data and behavioral insights. The programme offers a mix of live demonstrations, expert guest lectures, and hands-on assignments for a comprehensive learning experience. Upon completion, learners will gain advanced expertise to create impactful and user-centered design solutions.
Optional 6 extra weeks for spillovers, doubts, discussions, and resubmissions
Combines deep scientific theories with practical examples in persuasive sciences for easy understanding
Extensive self-learning resources provided to enhance subject knowledge
Weekly doubt-clearing sessions
Guest lectures from top academics and UX industry experts on branding in UX
Module 1: Business of UX, UX Roles and Skills
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Module 2: Introduction to Research Methods in UX and Live Demonstration of Research Methods
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Module 3: Role of Brand and UX in Online Decision Process
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Module 4: Analysis of Research Data
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Module 5: Usability, UX and CX, Role of UX in Product Design and Service Design
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Module 6: Generating Design Insights from Data
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Module 7: Creating UX Strategy from Research Data
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Module 8: Introduction to Science of Persuasion and its role in consumer decisions
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Module 9: Role of Persuasion in UX strategy and ethics of Persuasion
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Module 10: Detailed Discussions on the Persuasion Tools and their Applications
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Module 11: Creation of User Interfaces matching the Persuasive Strategy
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Module 12: Introduction to Evaluation Methods in UX Strategy Design and their Live Demonstration
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Module 13: Measurement of Return on Investment from UX Strategy
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Module 14: Cultural and legal issues in the UX design and testing process
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Module 15: Live Demonstration of Advanced Test Methods in UX using eye trackers, EEG and GSR
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Module 16: Role of AI in Persuasive UX design process
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Module 17: Development of Organisational Culture in UX Strategy and Design
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Module 18: UX Skilling Domains, Teamwork and Recruitment Strategies
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Module 19: Portfolio Creation and Presentation
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Module 20: Capstone Project, Spillover Discussions, Lab Visits and Presentations
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Assignments
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*Only e-Certificates will be issued by CEP, IIT Delhi for this programme.
Tuesday and Thursday:
8:00 P.M - 9:30 P.M
Prof. Jyoti Kumar has done his bachelor's from the Department of Design, IIT Guwahati. He has 4.5 years of industry experience and 12.5 years of academic experience. He did his PhD in ‘cross-cultural user experience design’ under the supervision of Prof. Pradeep Yamiyavar at IIT Guwahati. He holds the unique distinction of being in the first lot of B.Des graduates in the country and being the first full-time PhD in UX design. He started a UX lab at IITD which he has been successfully running since 2011.
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The lab has a unique state-of-the-art facility for neurophysiological assessments of user experiences using EEG, GSR, Pupilometry, and HRV. He has so far guided 11 PhD students and 82 M.Des projects. He has more than 110 international publications in peer-reviewed conferences and journals. He has taught UX design to over a thousand students at IITD and another thousand industry professionals from various parts of the world.
His core expertise is in strategic UX design. He has developed models to capture user motivations and link them to persuasive design architectures before reflecting them in UI designs. This whole process of strategic UX thinking requires sophisticated skills in UX designers which he is very passionate about helping individuals to develop.
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Programme Fees
₹1,70,000 + GST
(Instalment available)